Martin likes to focus his stories on people.
Not only what they have done or said, but also why and what is has led to.
It´s when given the full perspecive a story can become truly moving...
I was fresh out of college when I decided to spend the little money I had to go across the Atlantic in order to interview Henrik Stenson and Peter Hanson.
The two Swedish superstars took very well care of me and Henrik even invited me to play nine holes at Lake Nona.
But the biggest memory was created a few days prior.
I had been able to arrange a round of golf at Bay Hill and unknowingly of who I was or my occupation, Arnold Palmer came up and started talking to me on the driving range. I was a rookie, young, nervous and couldn't find my words. Eventually he asked me what I was doing there on my own. I told him about my mission.
He replied: "So don't you want an interview with me?". Then he took my hand and showed me the way to his office. He told me about his love for the game, what it had thought him about life. He spoke about Cescna airplanes, Tiger Woods, Golf Channel and important choices. The story was later published in Swedish Golf Digest.
It is fair to say Arnold Palmer was the man who kickstarted my career. But to me the meeting meant much more than that.
Being trained at Expressen Martin early on learned how to work at a high pace, but it's his capability of creating captivating personal potraits and the way of painting the greater picture that makes his work stand out no matter if it's about Tiger Woods or St Andrews.
Through years of experience – visiting the world's best golf courses, the biggest tournaments and meeting the game's most prominent individuals – Martin has gained the knowledge needed to provide the audience with interesting commentating and expert analysis.
It's not only what you say. It´s about how you say it.
Companies, destinations and golf courses all over the world has collaborated with Martin to strengthen their brand through captivating storytelling.
Media is changing by the day. This has made it important to communicate in different ways, using different tools and different platforms.
Therefore Martin always keeps an open mind, always trying to improve.
