Martin is one of the most prolific golf writers in Sweden. Between 2013 and 2023 he was the Golf Columnist at one of Sweden’s leading newspapers Expressen. Between 2021-2024 he was also the Editor in Chief at high end golf- and lifestyle magazine Svenska Golfmagasinet.
Furthermore, he has worked as a communications consultant for the PGA of Sweden and written Business2Business-magazines on behalf of Titleist and FootJoy.
Martin played college golf in California and is still today a scratch golfer. In 2008 he set the course record at Flommens Golfklubb firing a 65 during Invigningspokalen. He went on to win the tournament in a playoff. He was also part of the California State University Monterey Bay-team that won the NCAA II Nationals in 2011.
Current clients: Golfstore & The Golfamore Group
Martin’s main clients at the moment are Golfstore, Europe’s largest on course golf shop franchise, and The Golfamore Group, Europe’s largest golf network.
On behalf of Golfstore Martin conducts podcasts highlighting new gear and teaching professionals, and for Golfamore he writes articles about courses and destinations – reaching more than 300 000 golfers.
Media Experience since 2011
Since graduating from California State University in 2011 Martin has been a prominent figure on the Swedish golf media scene.
After graduating he had his first stories published in Golf Digest and started working as a sports reporter at Expressen where he 2013 took the role as Golf Columnist and Expert Golf Analyst.
Between 2014-2023 he attended every Masters Tournament, British Open and Ryder Cup.
Starting in 2020 he is commentating on the Swedish professional golf tour. He has also done studio commentating at Expressen, being the Golf Expert during the 2016 Olympics in Rio de Janeiro.
Svenska Golfmagasinet since 2021
In the spring of 2021 Martin was given the chance to run Svenska Golfmagasinet and the dream of creating a Swedish magazine for real golf lovers came into fruition.
Originally two issues were printed in 2021. It then became a quarterly in 2022.
The magazine is distributed to some of the premiere golf clubs and hotels in Sweden and was the official magazine during the 2023 and 2024 Scandinavian Mixed Tournaments on the DP World and Ladies European Tour. Early 2025 the magazine was discontinued.
Years of experience – called upon for expertise
Through years of experience Martin’s name has become one of the most credible on the Swedish golf media scene, and he is often called upon for expertise. Below are some of the latest examples.
Swedish Radio about PGA Tour vs LIV.
Swedish Radio about Tiger Woods.
Testimonials
“Martin has during many years, in an initiated and entertaining way, run the golf coverage at Expressen. What stands out is the way he masters everything from quick news to longer features and columns, writing both with passion and skill. He is always cooperative and solution driven, but most importantly a very sympatethic person.”
– Linus Sunnervik, Sports Editor, Expressen.
“Martin portrays the game of golf in a compelling way through unique storytelling. He has deep knowledge and a big heart for the game. On a consulting basis the PGA of Sweden has had the privelege of working together with Martin, who during years helped us with our internal and external communication.”
– Johan Hampf, CEO, PGA of Sweden.
“During his years at Expressen Martin has always been highly appreciated among our staff, and has shown a big drive and passion for the game of golf. He is self-propelled and very sharp which makes him easy to work with. His likability, warmth, sense of humor and the fact that he overall is so easy going has made him a wonderful colleague to everyone at Expressen.”
– Pontus Weinemo, Sports Editor, Expressen.
“I have never met a journalist as passionate about golf as Martin. I could always call him any time of the day and he would be ready to work, covering the majors, the big stars as well as the new Swedish talents. Apart from that, Martin has always been very professional and keen to find solutions and come up with new ideas.”
– Pär Andersson, Sports Editor, Discovery +.