Martin is the golf columnist at Sweden's leading newspaper Expressen and the Editor in Chief at high end golf- and lifestyle magazine Svenska Golfmagasinet.
He is also a spcialist in communications and consults golf courses, destinations and organisations in how to strengthen their brand.
Since graduating from California State University in 2011 Martin has been a prominent figure on the Swedish golf media scene.
After graduating he had his first stories published in Golf Digest and started working as a sports reporter at Expressen where he 2013 took the role as Golf Columnist and Expert Golf Analyst.
From 2014 and on he has been to every US Masters, British Open and Ryder Cup.
Starting in 2020 he is commentating on the Swedish professional golf tour. He has also helped the PGA of Sweden with their communication and is now the Editor in Chief at Svenska Golfmagasinet.
Since becoming the Golf Columnist at Expressen, Martin is the most read golf writer in Sweden. On a weekly basis he reaches around 100 000 readers, focusing his coverage on tournament golf, interviews and travel features.
In 2021 Martin was asked to launch Svenska Golfmagasinet, a high end golf- and lifestyle magazine targeting the premiere golf clubs in Sweden. After a successfull first year the magazine went from two to four issues going into 2022.
Printed in 10 000 copies this is an exclusive magazine for the golfer who appreciates the finer things in life.
"Martin has during many years, in an initiated and entertaining way, run the golf coverage at Expressen. What stands out is the way he masters everything from quick news to longer features and columns, writing both with passion and skill. He is always cooperative and solution driven, but most importantly a very sympatethic person."
– Linus Sunnervik, Sports Editor, Expressen.
"Martin portrays the game of golf in a compelling way through unique storytelling. He has deep knowledge and a big heart for the game.
On a consulting basis the PGA of Sweden has had the privilage of working together with Martin, who during years helped us with our internal and external communication."
– Johan Hampf, CEO, PGA of Sweden.
"During his years at Expressen Martin has always been highly appreciated among our staff, and has shown a big drive and passion for the game of golf. He is self-propelled and very sharp which makes him easy to work with. His likability, warmth, sense of humor and the fact that he overall is so easy going has made him a wonderfull collegue to everyone at Expressen."
– Pontus Weinemo, Sports Editor, Expressen.
"I have never met a journalist as passionate about golf as Martin. I could always call him any time of the day and he would be ready to work, covering the majors, the big stars as well as the new Swedish talents. Apart from that, Martin has always been very professional and keen to find solutions and come up with new ideas."
– Pär Andersson, Sports Editor, Discovery +.
Martin is a independent journalist which means that he is not tied to any employer.
Would you like to work togehter with Martin, or have any story ideas, then please reach out to him through the contact section.